The passive income life is the life for me! šø
It took work to get here but Iām glad I started focusing on passive income streams a few years ago so I could reap the benefits now.
Donāt get me wrongā¦.. I loved my job as a beauty professional. I had amazing clients and a successful lash and brow studio but life changes. Wants change. Goals change.
Once I got married and had my daughter my goals definitely shifted and I wanted a way to still make money but spend as much time with her as possible šĀ
One of the my most profitable streams of passive income began with online courses.
I use myĀ existing knowledge to teach other beauty professionals what I wish I knew when I was first starting out. I take that same valuable knowledge and turn it into online mini courses that I can make money on autopilot š
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Wether you believe this or not, YOU have a ton of valuable knowledge and experience inside that beautiful mind of yours too! š¤š¤©
The type of knowledge that others would PAY YOU to teach to them...
Man, do I get fired š„ up when I hear other beauty professionals talking about how they want a way to make more money in their beauty business. I am so passionate about helping them not only make more money IN their beauty business but also OUTSIDE of their beauty business.Ā
As in... PASSIVEĀ income!
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You can download my FREE GUIDE Ā "Top 3 Ways to Make More Money in Your Beauty Business (Without Taking More Clients) and get started raking in more revenue right now!
Take it from me.... A onceĀ burnt out lash and PMU artist working my life away with no relief or end in sight.
Donāt get me wrongā¦. I was making GREAT money š° butā¦
I had no work life balance and no time to even enjoy the money. š©
Soooo fast forward and I started focusing on creating streams of passive income so I could work when (or if) I wanted to.
Today I live šÆ on passive income that comes from three sources.
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selling digital products online
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selling print on demand products online
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Online courses (mini courses)
Iām going t...
Calling all beauty pros who think you have to build a big or complicated course to make money!
Ummm no ā¦ya donāt š«
Mini courses are where itās at!
Think about itā¦.
You come across someoneās brow microblading technique on IG that you get goosies over and youāre thinking āomg I want to learn from them!ā š
So thenā¦.
You click the link in their bio and see they offer online trainingā¦..yay!
But thenā¦.
You realize they only offer a full microblading course for $2,500 but you already spent money on a big course to get certified and you donāt need āall thatāā¦..
Whaaaa whaaaaa š«šš» You JUST want to learn their specific technique or a new tip or trickā¦.
So now letās imagine the same scenario, only this time you click on the link to discover they offer āmini coursesā!! š¤©š¤©š¤©
Aka⦠(a course you actually need and can afford)š„³
You see now? Offering mini courses, specifically, can be a soooo valuable for you and will set you apart from the rest.
Students will buy from YOU because youāre giving them exactly and (only...
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Youāve heard the expression ādonāt judge a book by its cover?ā While that is a common expression, it doesnāt translate well in real life. The fact is, people make their minds up about something before they get to know it.Ā
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Hereās why that matters: people judge a business by its brand. That includes your beauty brand.
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Stop and think about your own brand for a minute.Ā
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If you answered, yes, congratulations!Ā
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If you arenāt sure or you answered no, then here is the sad reality. You are leaving money on the table.
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The truth is that even if you have the best beauty business around, if the business down the road has a polished business brand, you are losing customers to the...
Creating your brand can be a daunting experience because there are so many things to consider. Choosing the right tone for your brand can determine the type of customer or client you attract and tells the world what to expect of your business. Thatās a tall order for sure. But trust me, you can do it!
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So letās break down the elements you need to create an effective brand identity.
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We will be looking at brand voice, color palette, typography, and photo style. Selecting the *right* ones for your brand can make all the difference in creating a cohesive brand identity that truly reflects you and your business.
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Brand voice
If you were sitting across the table at a coffee shop with a friend, how would your brand sound? Are you laid back and relaxed? Are you fun and playful? Are you serious and business-minded? Are you elegant and sophisticated? Are you sassy and irreverent? Are you youthful and cutting-edge?Ā
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Your brand voice is the personality and emotion associated with...
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Getting more followers is often the goal of Instagram account owners. However, just having followers isnāt enough. A huge following without engagement can actually be detrimental to the Instagram algorithm.Ā Ā
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What really matters is engagement. Instagram looks at several metrics including: likes, follows, views, comments and clicks to decide if your account has high engagement. Accounts that interact with followers and with the accounts they follow have higher engagement. Instagram looks at those accounts as active and shows its appreciation by increasing your visibility.
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The big Instagram buzz word for 2020 is authenticity. Instagram expects you to be real and authentic. Here are some ways you can do this on your account:
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Captions matter more than ever
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Long captions are growing in popularity because they work well with Instagramās algorithm by keeping the reader engaged longer. Captions in 2020 are a...
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Instagram hashtags should be part of your marketing strategy. It is one of the ways to be āfoundā which leads to more follows, more engagement, and then more business. If you want to be seen on Instagram, you have to use hashtags.
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Hashtags work by categorizing your content, so selecting the right hashtags will add your post to that hashtagās page. This allows viewers to find your post if it is a hashtag category they are interested in.
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Users can find content by searching by hashtags and also by tapping through related posts of a particular hashtag.Ā
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Three types of hashtags to use
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There are 3 types of hashtags you will want to use for your business Instagram.They each serve a purpose.
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Community Hashtags
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Community hashtags connect like-minded users to a specific topic. For example #beautylashes will direct users to posts about this subject. This is a way for you to connect with othe...
Why Quality Images Are Important in Your Social Media Marketing for your beauty business.Ā
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Quality images are important. We live in a world of first impressions and short attention spans. That is why the photos you choose to use on your social media posts matter.
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Letās look at some statistics:
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Now, letās put this into practical terms
Ā First, the images you choose represent your brand. They are part of your brand recognition and help lead to sales. They should be unique to you, so that when someone sees your photo, they know who put it there.Ā
Ā Second, your images should be relevant. That means they interest your audience, grab their attention, answer a question, educate the...
GET READY TO SLAY YOUR SOCIAL WITH THESE SIMPLE AND EFFECTIVE SOLUTIONS TO HELP GROW YOUR BEAUTY BUSINESS IN 2020!
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