The passive income life is the life for me!

It took work to get here but I’m glad I started focusing on passive income streams a few years ago so I could reap the benefits now.

Don’t get me wrong….. I loved my job as a beauty professional. I had amazing clients and a successful lash and brow studio but life changes. Wants change. Goals change.

Once I got married and had my daughter my goals definitely shifted and I wanted a way to still make money but spend as much time with her as possible  

One of the my most profitable streams of passive income began with online courses.

I use my existing knowledge to teach other beauty professionals what I wish I knew when I was first starting out. I take that same valuable knowledge and turn it into online mini courses that I can make money on autopilot

Wether you believe this or not, YOU have a ton of valuable knowledge and experience inside that beautiful mind of yours too!

The type of knowledge that others...

Man, do I get fired up when I hear other beauty professionals talking about how they want a way to make more money in their beauty business. I am so passionate about helping them not only make more money IN their beauty business but also OUTSIDE of their beauty business. 

As in... PASSIVE  income!

You can download my FREE GUIDE  "Top 3 Ways to Make More Money in Your Beauty Business (Without Taking More Clients) and get started raking in more revenue right now!

Take it from me.... A once burnt out lash and PMU artist working my life away with no relief or end in sight.

Don’t get me wrong…. I was making GREAT money but…

I had no work life balance and no time to even enjoy the money.

Soooo fast forward and I started focusing on creating streams of passive income so I could work when (or if) I wanted to.

Today I live on passive income that comes from three sources.

selling digital products online

selling print on demand products online

...

Calling all beauty pros who think you have to build a big or complicated course to make money!

Ummm no …ya don’t

Mini courses are where it’s at!

Think about it….

You come across someone’s brow microblading technique on IG that you get goosies over and you’re thinking “omg I want to learn from them!”

So then….

You click the link in their bio and see they offer online training…..yay!

But then….

You realize they only offer a full microblading course for $2,500 but you already spent money on a big course to get certified and you don’t need “all that”…..

Whaaaa whaaaaa You JUST want to learn their specific technique or a new tip or trick….

So now let’s imagine the same scenario, only this time you click on the link to discover they offer “mini courses”!!

Aka… (a course you actually need and can afford)

You see now? Offering mini courses, specifically, can be a soooo...

You’ve heard the expression “don’t judge a book by its cover?” While that is a common expression, it doesn’t translate well in real life. The fact is, people make their minds up about something before they get to know it. 

Here’s why that matters: people judge a business by its brand. That includes your beauty brand.

Stop and think about your own brand for a minute. 

• Do you use cohesive colors that represent your brand? 
• Do you have an established, recognizable logo that you use for your brand? 
• Can someone look at your Instagram page and immediately recognize your business? 
• Do you have a polished look that you carry out throughout all of your marketing?

If you answered, yes, congratulations! 

If you aren’t sure or you answered no, then here is the sad reality. You are leaving money on the table.

The truth is that even if you have the best beauty business around, if...

Creating your brand can be a daunting experience because there are so many things to consider. Choosing the right tone for your brand can determine the type of customer or client you attract and tells the world what to expect of your business. That’s a tall order for sure. But trust me, you can do it!

So let’s break down the elements you need to create an effective brand identity.

We will be looking at brand voice, color palette, typography, and photo style. Selecting the *right* ones for your brand can make all the difference in creating a cohesive brand identity that truly reflects you and your business.

Brand voice

If you were sitting across the table at a coffee shop with a friend, how would your brand sound? Are you laid back and relaxed? Are you fun and playful? Are you serious and business-minded? Are you elegant and sophisticated? Are you sassy and irreverent? Are you youthful and cutting-edge? 

Your brand voice is the...

3 Ways to Boost Your Instagram Engagement and grow your audience. 

Getting more followers is often the goal of Instagram account owners. However, just having followers isn’t enough. A huge following without engagement can actually be detrimental to the Instagram algorithm.  

What really matters is engagement. Instagram looks at several metrics including: likes, follows, views, comments and clicks to decide if your account has high engagement. Accounts that interact with followers and with the accounts they follow have higher engagement. Instagram looks at those accounts as active and shows its appreciation by increasing your visibility.

The big Instagram buzz word for 2020 is authenticity. Instagram expects you to be real and authentic. Here are some ways you can do this on your account:

Captions matter more than ever

Long captions are growing in popularity because they work well with Instagram’s algorithm by keeping the...

The importance of hashtags and how to use them in 2020 to boost your business.

Instagram hashtags should be part of your marketing strategy. It is one of the ways to be “found” which leads to more follows, more engagement, and then more business. If you want to be seen on Instagram, you have to use hashtags.

Hashtags work by categorizing your content, so selecting the right hashtags will add your post to that hashtag’s page. This allows viewers to find your post if it is a hashtag category they are interested in.

Users can find content by searching by hashtags and also by tapping through related posts of a particular hashtag. 

Three types of hashtags to use

There are 3 types of hashtags you will want to use for your business Instagram.They each serve a purpose.

Community Hashtags

Community hashtags connect like-minded users to a specific topic. For example #beautylashes will direct users to posts about this...

Why Quality Images Are Important in Your Social Media Marketing for your beauty business. 

Quality images are important. We live in a world of first impressions and short attention spans. That is why the photos you choose to use on your social media posts matter.

Let’s look at some statistics:

• Tweets with images received 150% more retweets. Buffer
• Tweets with images received 89% more favorites. Buffer
• Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. FastCompany
• And Instagram, as you know is ALL about photos.

Now, let’s put this into practical terms

 First, the images you choose represent your brand. They are part of your brand recognition and help lead to sales. They should be unique to you, so that when someone sees your photo, they know who put it there. 

 Second, your images should be relevant. That means they interest your audience, grab their...