Why Quality Images Are Important in Your Social Media Marketing for your beauty business.
Quality images are important. We live in a world of first impressions and short attention spans. That is why the photos you choose to use on your social media posts matter.
Let’s look at some statistics:
Now, let’s put this into practical terms
First, the images you choose represent your brand. They are part of your brand recognition and help lead to sales. They should be unique to you, so that when someone sees your photo, they know who put it there.
Second, your images should be relevant. That means they interest your audience, grab their attention, answer a question, educate them, or entice them to take an action. Imagine if your company sells a beauty product, but the picture on the post is of a forklift. You may have grabbed your reader’s attention for a second, but they are wondering “What the heck?!”
Third, the images you use will attract followers and increase engagement. The better quality your photos the higher impression you make with your audience. It shows you take your business seriously, and so should they. Quality images will slow the scroll and help engage your audience.
Fourth, images help your readers process information. Photos increase our ability to remember, and we all want our audience to remember our brand. When you use images you increase the chance that your audience will remember your post.
Humans are biologically wired to process information visually. That’s science. They grab visual information quickly, in fact in about ¼ of a second, so with a human attention span of 8 seconds, photos are important.
10 tips for quality photos
We know that if we want to reach our intended audience, we need to use photos, however, if you want to grab their attention and make them buy, then you need to use good photos.
You don’t need an expensive camera. In most cases, you can take good photos with your phone. Here are a few tips to improve the quality of your photos.
As a beauty industry professional I am pressed for time, always! I don't have time to lug around my professional DSLR camera everywhere so I only use my iphone.
Not saying you shouldn't use a professional camera by any means BUT I know most of us are working on a tight budget and a tight timeline and we need to be able to take good photos on the fly, edit them with a click or two and post!
My favorite go-to editing app for my photos is SnapSeed!
I only use two functions inside of the SnapSeed app and as you can see below, it makes a huge difference in my client before and after photos. I use the "brighten" feature to brighten the entire photo and reduce high contrast shadows and the "details" feature for smoothing the texture of a photo..... and in these cases, the skin!
I mean, who doesn't want smoother skin, right?
Once inside the app simply click on "tools" ----> tune image----> brightness... and slide the slider bar to brighten or darken the photo.
Once inside the app simply click on "tools" ----> details...then just slide the structure bar up or down to smooth out the noise in the entire photo.
Be careful not to go too crazy with editing and smoothing photos as this can make your photos seem fake or unrealistic to your potential clients. You want your clients to still look human but you do want your work to show up and be highlighted too! Nothing wrong with that!
Two other interesting tidbits
Research suggests that different types of product images work differently on Facebook and Instagram.
For example, images with a body part interacting with a product perform better on Facebook posts. However, images of only the product received the most comments.
On Instagram, better performing images are brighter, have a lot of white space or background space, have a single dominant color, and a low saturation with gray, faded, or pastel colors. And unlike Facebook, images with faces perform better on Instagram.
You don’t need to be a professional photographer to have Instagram worthy photos, but you do need to do more than point and shoot. Your photos should be the first thing you think about and not an afterthought because the impact they have with your audience can make or break your following and your business.
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