Getting more followers is often the goal of Instagram account owners. However, just having followers isn’t enough. A huge following without engagement can actually be detrimental to the Instagram algorithm.
What really matters is engagement. Instagram looks at several metrics including: likes, follows, views, comments and clicks to decide if your account has high engagement. Accounts that interact with followers and with the accounts they follow have higher engagement. Instagram looks at those accounts as active and shows its appreciation by increasing your visibility.
The big Instagram buzz word for 2020 is authenticity. Instagram expects you to be real and authentic. Here are some ways you can do this on your account:
Captions matter more than ever
Long captions are growing in popularity because they work well with Instagram’s algorithm by keeping the...