Instagram hashtags should be part of your marketing strategy. It is one of the ways to be “found” which leads to more follows, more engagement, and then more business. If you want to be seen on Instagram, you have to use hashtags.
Hashtags work by categorizing your content, so selecting the right hashtags will add your post to that hashtag’s page. This allows viewers to find your post if it is a hashtag category they are interested in.
Users can find content by searching by hashtags and also by tapping through related posts of a particular hashtag.
Three types of hashtags to use
There are 3 types of hashtags you will want to use for your business Instagram.They each serve a purpose.
Community hashtags connect like-minded users to a specific topic. For example #beautylashes will direct users to posts about this...